Sell your Westminster home for more.
Pay less in commission.

A lower commission shouldn't mean lower service. We deliver the full marketing, pricing, and negotiation playbook of a top-tier Westminster, Colorado listing team, at a fee structure built for 2026, not 2005. The result? More money in your pocket, and a Legacy Ridge–area home that sells faster.

Get My Free Home Valuation See Full Seller Guide →
$0M+
Lifetime Sales
$0M+
Commission Savings For Sellers Since 2018
0+
Properties Sold
0 days
Median Days On Market For Sellers

*Commission savings calculated against a typical 6% total commission. Sales figures reflect lifetime team production.

More Service

We do more.

A discount listing service hands you a yard sign and a Zillow® upload. We don't. Every Westminster home we list gets the same five-pillar treatment, built over two decades of selling Metro Denver real estate.

PILLAR 01

Top-Notch Marketing

Professional photography, drone footage, custom property websites, video tours, social campaigns, and targeted exposure across the entire MLS network.

  • Pro photo & drone
  • Custom property site
  • Video walkthroughs
  • Targeted social ads

See our marketing playbook →

PILLAR 02

Precision Pricing

Mispricing kills home sales. We pull live MLS comps, model recent absorption rates, and price your home at the number that creates urgency, not crickets.

  • Live comp analysis
  • Absorption modeling
  • Price-band strategy
  • Refresh triggers

How we price homes →

PILLAR 03

Expert Negotiation

375+ closings worth of pattern recognition. We negotiate price, inspection objections, appraisal gaps, and closing terms with one goal: maximizing your net proceeds.

  • Multi-offer leverage
  • Inspection defense
  • Appraisal protection
  • Closing-term wins

Our negotiation approach →

Lower Fees

We charge less.
Here's how it actually works.

Most Metro Denver listing agents quote 3% on the seller side and pay 2.5–3% to the buyer's agent, putting your total commission at 5.5–6%. We've restructured our model to get you full service at a meaningfully lower total cost.

The Old Model

5.5–6% total commission.

The traditional Metro Denver listing typically costs 3% to your listing agent and 2.5–3% to the buyer's agent, paid out of your sale proceeds at closing. On a $750K sale, that's $41,250–$45,000 leaving your equity.

Our Model

Full service. Lower fee.

We've cut the listing-side commission below the market average and built our buyer-side pricing around a competitive 2.5%. You still get the marketing, the pricing, the negotiation, the photographer, the drone, just without paying 6% for it.

Your Net

More money. Same closing day.

The savings show up where they should: on your closing statement. We've returned $1.9M+ in commission savings to Metro Denver sellers since 2018. Want to see what the math looks like on your specific home? Schedule a free consultation.

"

More service. Genuinely lower fees. We've returned $1.9M+ to Metro Denver sellers, and counting.

— The Principal Team Promise

How We're Compensated → No Hidden Fees, Ever →
Your Bottom Line

Money matters.
Here's how to maximize yours.

We've put together a full library of seller resources at our sister site, moreservicelowerfees.com. Whether you're 30 days out or 12 months out, these guides answer the questions every Westminster seller is asking.

The Sales Process

Getting it done.

From listing prep to closing day, here's how we walk you through the entire Westminster home-selling process, with full guides on each phase.

The Process

The Steps To Selling Your Home

Every phase, in order, from your free consultation to handing over the keys. A complete walkthrough of the Metro Denver home-selling timeline.

Full guide · 8 min read

Strategy

Buying & Selling At The Same Time

Bridge loans, contingencies, leasebacks, double moves: the full strategy guide for the trickiest scenario in real estate.

Full guide · 10 min read

Timing

When To Sell Your Home

Spring market vs. holiday market vs. interest-rate windows: when timing genuinely matters in Metro Denver, and when it really doesn't.

Full guide · 6 min read

Prep

Why Get A Pre-Inspection

The single highest-leverage move most Westminster sellers don't make. Take control of inspection objections before they kill your deal.

Full guide · 5 min read

Prep

Home Staging That Actually Works

What today's Metro Denver buyers respond to, and which "staging tips" are actively hurting your sale price. Backed by 375+ closings.

Full guide · 7 min read

Lifestyle

The Complete Guide To Downsizing

Room-by-room downsizing, equity strategy, and the emotional logistics of leaving a home you've lived in for decades. We've helped hundreds.

Full guide · 12 min read

See All Seller Resources →
Your Next Step

What's your home really worth?

Schedule a free 15-minute call. We'll pull live comps, walk you through your estimated net proceeds, and give you a clear sense of what your home would sell for in today's Westminster market, with no pressure to list.

Schedule My Free Valuation Or Call 720-408-7409